Apparently, Being True To Your Product Counts For Little These Days
Want to know why I prefer Burger King over McDonald’s and Wendy’s?
No, it has nothing to do with the fact that a Whopper with Cheese would wipe the floor in an all-out burger death match against the the Quarter-Pounder and the Classic Single. It has to do with the fact that as a company, Burger King has accepted who they are.
Where as Wendy’s and McDonald’s seem to have some desperate need to try to hide there fast-food, grease-pot origins under the guise of a new “we-prepared-it-last-month-in-a-remote-area-of-the-country-but-then-shipped-it-here-frozen-so-that-we-could-claim-it-as-fresh” salad concoction, Burger King accepts the fact that almost everything it serves will likely shorten your life expectancy, but dammit, it tastes good so why fight it. I mean, come on, if you’re really that health consious, are you going to be eating at a fast food joint anyway?
This leads me to the discovery my wife and I made tonight at the gorcery store.
While trying to decide which 12 pack of soda we desired we happened across the brand-spanking-new Diet Coke “Plus.” What kind of self-doubting, delusional moron thought this up. Soda with vitamins ?!?! 
“Boo-hoo, no one likes soda. Everyone blames it and all the other sugary crap we make for making them fat. Sniffle, sniffle.”
“Hey, I know I’ll pump the soda full of a few vitamins that won’t really do anything for anyone, but it’ll make our soda look cool and hip!”
“Yay.”
Phooey…
To all you marketers and product conjurer-uppers out there. Lay off the crack and get some self esteem. Don’t try to disguise your product and hide it behind something it isn’t.
Accept reality, what a clever idea.
October 27th, 2007 at 6:55 pm
Amen, Brutha.
I used to work in a mall with a lady who would get a 32 oz diet Coke twice a day. Her reasoning was that since it had no calories, it was all pleasure and no guilt.
Hmm.
To me, diet Coke tastes like medicine. If I want that zippy soda tingle and nutty cola flavor, gimme the real thing. No pun intended.
Coca-Cola will certainly rot your insides, gum up your gal bladder, and give you enormous gaseous belches. But it sure is yummy.
So, my reasoning is that if you’re gonna have it, just have it all. that goes for cookies and chips, too.
I can just picture some ripped guy and girl finishing a marathon together, then joggin’ over to the refreshment booth for some icy cold… diet Coke Plus with vitamins.
Ahhhhh!